Thursday, 3 October 2013

Complete halves

Even though the designs in this publication can perfectly well stand on their own,  –  they are complete halves – they do seem to have more meaning once they are mirrored. The mere reflection of the existing design eases our mind, which is subconsciously looking for symmetrical harmony. This is when we can start playing with shades, trying to create 3D effects, adding layer after layer, creating the designs’ identity.

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