For this project I wanted to showcase the Britishness of pie and in doing so portrait a complete different angle of promotion... For this years British Pie Week
Thursday, 3 October 2013
Even though the designs in this publication can perfectly well stand on their own, – they are complete halves – they do seem to have more meaning once they are mirrored. The mere reflection of the existing design eases our mind, which is subconsciously looking for symmetrical harmony. This is when we can start playing with shades, trying to create 3D effects, adding layer after layer, creating the designs’ identity.